Monthly Archives: November 2009

Beyond Testimonials: 9 Ways to Build Credibility

Credibility is one of the most important “intangibles” a business has. Traditionally, business owners built credibility over time through repeated positive interactions with their customers or clients—usually through face-to-face meetings or telephone conversations. But in today’s world, where business is often conducted virtually and trust levels are low across the board, credibility is often difficult [...]